This animation was created for ACIS - a company who specializes in student travel. We wanted to use this year's catalog art and also to create an ad that shows the magic, adventure, and excitement of travel. Peter Jones who runs the company happens to also be a great friend and he is an amazing creative collaborator! I've illustrated the covers and inside art of their catalogs for the past five years and this is the second year we've created an animation. Projects like this are my favorite - collaborating with my wonderful animator John Ryan of Dagnabit, and my daughter, musician Sonya Kitchell for the music. Last year Peter and Sonya wrote the lyrics for the song together and this year Sonya changed it up and gave it a fresh new melody that I just LOVE! Careful - it will get stuck in your head.
Every animation begins with a storyboard. This is how we work out timing and begin to tell the story. Like for example - we had too much dead space between frames 7-9 so we added the four people (I love how her arm gracefully moves onto the guys back!) and then we added the words "Let's Go". We had more beautiful animation of the dancer, but decided this is a travel client, not a dance client - so we had to let that go. I think that might be my favorite part - when the dancer jumps into the Degas painting! When you only have 40 seconds, every single second must be perfect. I love everything about this collaborative process.
We also created seven short 10 second spots to be used for online ads. To see the shorts and more animations - go HERE.
Every animation begins with a storyboard. This is how we work out timing and begin to tell the story. Sometimes there will be a few seconds that feel too slow or are not working and then it becomes a challenge to figure out how to fix it. Luckily my wonderful animators John and his son Lucas of DAGNABIT are very patient men!